namenloses Etwas antwortet am 04.10.2005 um 19:56

http://www.answers.com/topic/burger-king
Etwas weiter unten steht dort folgender Text:

When Burger King decided to expand their operations into Australia, they found that their business name was already trademarked by a man running a small takeaway food shop. Consequently, the first Australian franchise of the Burger King Corporation, established in Perth in 1971, was aptly titled Hungry Jack's, echoing the name and sentiment of the franchisee, Jack Cowin. Hungry Jack's sells the usual range of burgers, but also an Australian specialty, the Aussie Burger. This burger is based on the traditional Australian fish and chips shop favourite, including fried egg, bacon, onion, and beetroot with the traditional meat, lettuce, and tomato.

When the existing Australian trademark for Burger King lapsed, the American parent company wanted Cowin to change the Hungry Jack's outlets to the Burger King name. Cowin resisted the change, preferring to keep the Hungry Jack's name. The disagreement ended in a court case. In 2001, Hungry Jack's won the court case, and Burger King was ordered to pay $75 million to Hungry Jack's for breach of its franchise agreement.
The slogan "The burgers are better at Hungry Jack's" is well recognised in Australia.
The slogan "The burgers are better at Hungry Jack's" is well recognised in Australia.

Burger King opened several outlets in Australia under the Burger King name. In some cases Burger King outlets were located very close to existing Hungry Jack's outlets. Cowin negotiated with Burger King to buy these outlets, renaming them in the process. – Bewerten …

Elia Gilio antwortet am 12.07.2010 um 20:35

weil in australien die marken kette Burger king schon existierte unter anderen besitzer die natürlich abgesehen vom namen nichts mit dem richtigen burger king zutun und deswegen (aus copryght) gründen musste burger king sich hungry jack´s nännen – Bewerten …